Nikkei

Frequency Daily

Copies Morning Edition 2.718.556

Copies Afternoon Edition 1.331.478

Source / Source: J-READ (National Newspaper Readership Survey)

Description

The Nikkei stands alone as Japan’s leading business daily newspaper and provides a wealth of economic information nationwide, supplying the latest news coverage via its morning and afternoon editions. The Nikkei has earned high marks from readers for its timely and objective coverage of economic and business information-including corporate news, domestic and global macroeconomic trends, and investment and management strategies.

As the definitive source for authoritative information, the Nikkei is the most influential newspaper among principal decision-makers around the nation, including the vast majority of top executives as well as middle managers of leading Japanese enterprises, financial specialists and policymakers.

The Nikkei’s influence extends beyond business people to a broad spectrum of the Japanese public through its unique coverage of sports, life and culture. Readers are highly educated, well-informed individuals from a wide range of professional backgrounds. Influential and innovative, they are also top-level consumers with high disposable incomes and abundant savings.

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The door-to-door delivery system for newspapers is well established in Japan and contributes to the high newspaper subscription rate of approximately 95%.

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